Tag Archives: Marketing

Luxury Property in London: “Style is dictated by the buyers, not the locals”

In our latest guest post, Sebastian Gibson sheds light on the intriguing tastes of affluent clients buying luxury property in London, and how style in London is dictated by those who do the buying, not the locals. There’s nothing new in the development of aesthetics; it’s as old as the story of art and reflects the time, [...]

Luxury Real Estate in the Digital World: A New Home for the Luxury Property Market

The luxury property market has changed; The internet is no longer the preserve of the mass market alone. We are seeing luxury brands engage with their affluent audience where previously they were afraid to do so for fear of harming their brand identity. It is clear that there is a significant shift among affluent consumers who are [...]